10.12.12

P3 : 12 Creative Brief and Project Plan



PG02 : Learning cycle 03

Communication Design
RAVENSBOURNE
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Theme : Time and Space
Negotiated Individual Project & Learning Log Summary
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Joong Gul Ro



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Creative Brief

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Client/Brand UNICEF / Street Children
Project Public Campaign for Street Children

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Key Characteristic of the Brand
UNICEF is one of the world biggest charity organisation. The main objective of their programmes for street children is aimed to provide education, health care and counselling which can obviously give a meaningful difference into the lives of street children.
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Market Problem & Opportunity
Increasingly, street children are the defenceless; Victims of brutal violence, Sexual exploitation, Abject neglect, Chemical addiction, Human rights violations.
International indifference to the problem has led to continual neglect and abuse of these children so that UNICEF has lack of fund for street children to be eradicated.
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Target Audience Profile
People who have indifference about street children, aged over 20.
Parents who have a child between 5~18 year old.
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What is this AD intended to Achieve?
To remind the problems of street children so that change people’s mind from indifference.
Encourage people to donate to UNICEF for solving street children’s problem in the world.
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The Single minded proposition
Street children need help for their live and dream.
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Desired Brand Personality
Trusty / Helpful / World Leading Charitable Organisation
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Suggested Media & Timing
Ambient / Point of view Donation / Reaction
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Mandatory Inclusions
Brand name / Telephone number or Money box for donation



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Project Plan

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BACKGROUND
In my opinion, so far, public campaigns need people’s attention more but they mainly advertised in the public just like a poster and a paper advert in tube or newspapers. It is not enough way to show the campaign and give some emotion to people.
It could be better to gathering people’s attention by using interaction. So this project will be designed as a public campaign to raise fund for street children by using interaction technology.

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MISSION
Make a public advertising campaign;
To remind the problems of street children so that change people’s mind from indifference.
Encourage people to donate to UNICEF for solving street children’s problem in the world.

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PLAN

Step 1.  
Research
Research about street children and public campaigns and interaction design examples.
Study and experiment interaction technologies what I need to create by.

Step 2.
Idea and Strategy
Find ideas of public campaign in variety ways.
Decide media and how to show the campaign.

Step 3.
Critical Thinking
Analyse critically and carefully about ideas.

Step 4.
Design
Make a great public advertising campaign.

P3 : 11 Child Protection on the UNICEF website


Protecting children from violence, exploitation and abuse

UNICEF Image
© UNICEF/NYHQ2010-1160/Riccardo Gangale
All children have the right to be protected from violence, exploitation and abuse. Yet, millions of children worldwide from all socio-economic backgrounds, across all ages, religions and cultures suffer violence, exploitation and abuse every day. Millions more are at risk.
Some girls and boys are particularly vulnerable because of gender, race, ethnic origin or socio-economic status. Higher levels of vulnerability are often associated with children with disabilities, who are orphaned, indigenous, from ethnic minorities and other marginalised groups. Other risks for children are associated with living and working on the streets, living in institutions and detention, and living in communities where inequality, unemployment and poverty are highly concentrated. Natural disasters, armed conflict, and displacement may expose children to additional risks. Child refugees, internally displaced children and unaccompanied migrant children are also populations of concern. Vulnerability is also associated with age; younger children are at greater risk of certain types of violence and the risks differ as they get older.
Violence, exploitation and abuse are often practiced by someone known to the child, including parents, other family members, caretakers, teachers, employers, law enforcement authorities, state and non-state actors and other children. Only a small proportion of acts of violence, exploitation and abuse are reported and investigated, and few perpetrators are held accountable.
Violence, exploitation and abuse occur in the homes, families, schools, care and justice systems, workplaces and communities across all contexts, including as a result of conflict and natural disasters. Many children are exposed to various forms of violence, exploitation and abuse, including sexual abuse and exploitationarmed violencetraffickingchild labourgender-based violence, bullying (see UNICEF, Too often in silence, 2010), cyber-bullying, gang violence, female genital mutilation/cutting,child marriage, physically and emotionally violent child discipline, and other harmful practices.
There is significant evidence that violence, exploitation and abuse can affect the child’s physical and mental health in the short and longer term, impairing their ability to learn and socialize, and impacting their transition to adulthood with adverse consequences later in life.

8.12.12

P3 : 10 Brief about Street Children


Street Children – A Social Problem That Needs To Be Eradicated



The exact number of street children is impossible to quantify but the bulk of them, predominantly can be found in developing economies where poverty thrives.
You can see them begging on the streets, rapping on car windows for alms. Their clothes are messy and smelly because they rummage on trash bins for food scraps.
Some huddle on street corners, sniffing solvents, some of them are measly selling of anything that they can earn while others resort to stealing, prostitution and some other petty crimes.
By just looking at it, one can’t help not to paint a grim picture as to what future of these children can hold. Nonetheless, their future really depends on how well that country protects and allows them to achieve their full potentials and abilities in order to make them the future productive citizens can be, a vital prime mover in nation building.
Street children are denied many of life’s basic needs. They depend entirely on their own ability to fend for themselves. To ignore them means admitting to have failed the responsibility to protect and provide a decent future for them.
Unfortunately, most governments in developing economies neither cannot afford to house them nor provide their basic needs due to lack of funds and budgetary constrains.
However, some developing economies are fortunate enough, where there are non governmental organizations (NGO) and charitable institutions who are attending to this kind of situation.
They are usually financed by philanthropists and individual Samaritans who had invested their unwavering commitment and attend to this marginalized sector of our society.
At any rate, they need to be supported all the way for their noble gesture and good programs they envisioned towards the general welfare of these children.
The main objective of their programs is aimed to provide education, health care and counseling which can obviously give a meaningful difference into the lives of these children.
Counseling give the children the moral revival and renewal to think about on how they shall lead their lives for a better future.
Health care provides them the physical and mental conditioning necessary for their well being in order to be productive.
Through education they are rebuilding their lives again not only on how to be an asset to society but how they can manage to be the prime contributor to the country’s economic growth, development and prosperity as well. Sad to say, that the problem of street children is still far from over though.
Transforming the developing economies into a fully develop ones is one of the key to eradicate them. After all, poverty is still the main cause as to why the bulk of these children are still on the streets.













http://affleap.com/street-children-a-social-problem-that-needs-to-be-eradicated/

4.12.12

P3 : 09 A book about street children


Street Children

The Tragedy and Challenge of the World's Millions of Modern-Day Oliver Twists
Front Cover










An estimated 100 million children spend their days on city streets around the world. 10 million of these are totally on their own, uncared for and unprotected. 4,611 children and adolescents were executed in Brazil between 1988 and 1990.These frightening statistics are just a snapshot of the plight of street children in the world today. The result of extensive research, this book combines hard statistics with individual stories to challenge our indifference and awaken our conscience. Andy Butcher compares the situation facing Street Children today with that epitomized in the Dickens novel, Oliver Twist. Frighteningly, he concludes that if we look at a global perspective, little progress has been made.

Andy Butcher has been a professional journalist since 1974, writing for weekly and daily newspapers for 11 years. He was editor with Christian Family Magazine before joining Youth with a Mission as Director of Press and Media Services. He is married to Amanda and they have four children.

P3 : 08 Information of Street Children

 
  
Issue 68 September 2004  •  Contents  •  Home     

  ISSUES
Street Children and Homelessness

 








Street children facts —
  • There are an estimated 100 million children living in the streets in the world today.
  • Children living on the streets are especially vulnerable to victimization, exploitation, and the abuse of their civil and economic rights.
  • International indifference to the problem has led to continual neglect and abuse of these children.
Who are Considered Homeless and Street Children? Article 27 of the Convention on the Rights of the Child (CRC) asserts that “States Parties recognize the right of every child to a standard of living adequate for the child's physical, mental, spiritual, moral and social development.” Homelessness denies each one of those rights. According to an Inter-NGO Program on street children and youth, a street child is “any girl or boy who has not reached adulthood, for whom the street (in the widest sense of the word, including unoccupied dwellings, wasteland, etc.) has become his or her habitual abode and/or source of livelihood, and who is inadequately protected, directed, and supervised by responsible adults.”
US AID has divided Street Children into Four Categories:
  • A ‘Child of the Streets': Children who have no home but the streets, and no family support. They move from place to place, living in shelters and abandoned buildings.
  • A ‘Child on the street': Children who visit their families regularly and might even return every night to sleep at home, but spends most days and some nights on the street because of poverty, overcrowding, sexual or physical abuse at home.
  • Part of a Street Family: These children live on sidewalks or city squares with the rest of their families. They may be displaced due to poverty, wars, or natural disasters. The families often live a nomadic life, carrying their possessions with them. Children in this case often work on the streets with other members of their families.
  • In Institutionalized Care: Children in this situation come from a situation of homelessness and are at risk of returning to a life on the street.
Street Child Statistics The hidden and isolated nature of street children makes accurate statistics difficult to gather; however, UNICEF estimates there are approximately 100 million street children worldwide with that number constantly growing. There are up to 40 million street children in Latin America , and at least 18 million in India.[1] Many studies have determined that street children are most often boys aged 10 to 14, with increasingly younger children being affected (Amnesty International, 1999).[2] Many girls live on the streets as well,[3] although smaller numbers are reported due to their being more “useful” in the home, taking care of younger siblings and cooking. Girls also have a greater vulnerability to trafficking for commercial sexual exploitation or other forms of child labor.
Where do Homeless and Street Children Live Around the World Homelessness is largely an urban phenomenon, yet children are homeless and living on the streets in every region of the world from developing countries to the most affluent countries. Latin America and India , for example, are known for their large populations of street children,[4] despite the significant efforts of some governments and non-governmental organizations. The AIDS epidemic and civil wars in Africa have caused a surge in the number of street children as a result of the abandonment of AIDS orphans or fatalities due to armed conflict. Failing economies and falling currencies in parts of Asia force the poorest families onto the street, often leaving children abandoned and homeless. Unstable political transitions, such as the end of Communism in Eastern Europe , caused unprecedented numbers of street children due to inadequate social security for the poor and those formerly State supported. Children often experience the effects of political, economic, and social crises within their countries more severely than adults, and many lack the adequate institutional support to address their special needs. Eventually, they end up on the streets.
Perspective: In 1996, the United States had 5.5 million children living in extreme poverty, approximately one million of whom were on the streets.[5] A study conducted by the Luxembourg Income Study shows poor children in the United States are poorer than children in most Western industrialized countries, since the United States has less generous social programs, the widest gap between rich and poor, and high numbers of poor immigrant and unwed teen mothers.[6] The poverty and social conditions many American children face lead to large numbers of homeless and street children.
Vulnerability and Homeless and Street Children Children who are vulnerable to street life include those who have been abandoned by their families or sent into cities because of a family's intense poverty, often with hopes that a child will be able to earn money for the family and send it home. Children who run away from home or children's institutions frequently end up on the street since they rarely return home due to dysfunctional families, or physical, mental, and/or sexual abuse. In several areas of the world, disabled children are commonly abandoned, particularly in developing countries. In addition, refugee children of armed conflict areas, children separated from their families for long periods of time, and AIDS orphans, repeatedly find nowhere to go but the streets.
The Effects of Street and Homeless Life Homelessness and street life have extremely detrimental effects on children. Their unstable lifestyles, lack of medical care, and inadequate living conditions increase young people's susceptibility to chronic illnesses such as respiratory or ear infections, gastrointestinal disorders, and sexually-transmitted diseases, including HIV/AIDS.[7] Children fending for themselves must find ways to eat; some scavenge or find exploitative physical work. Many homeless children are enticed by adults and older youth into selling drugs, stealing, and prostitution.
Drug use by children on the streets is common as they look for means to numb the pain and deal with the hardships associated with street life. Studies have found that up to 90 percent of street children use psychoactive substances, including medicines, alcohol, cigarettes, heroin, cannabis, and readily available industrial products such as shoe glue.
The mental, social and emotional growth of children are affected by their nomadic lifestyles and the way in which they are chastised by authorities who constantly expel them from their temporary homes such as doorways, park benches, and railway platforms. Countries in Latin America like Colombia, Guatemala, Honduras, and Brazil are notorious for the torture and violence inflicted on street children, many times escalating to murder — by police officers or death squads. Street children lack security, protection, and hope, and continue to face a deep-rooted negative stigma about homelessness. And, more than anything else, they lack love.
Protecting Children Many governments, nongovernmental organizations, and members of civil society around the world have increased their attention on homeless and street children as the number of this disenfranchised population continues to grow dramatically. Nonetheless, more action is necessary. Most importantly, as a result of adverse economic conditions in many countries, an international plan to provide basic housing needs to be developed.
In 1992, the United Nations issued a Resolution on the Plight of Street Children, expressing concern over the emergence and marginalization of street children, and the acts of violence against them. The Resolution called for international cooperation to address the needs of homeless children and for enforcement of international child rights laws. European nations that have taken effective steps toward combating homelessness include Belgium , Finland , the Netherlands , Portugal , and Spain . In many countries, governments have included a right to housing in the national constitution.[8] The Finnish devised a plan in 1987 including house-building, social welfare, health care service, and a duty to provide a decent home for every homeless person. The number of homeless people in Finland was cut in half after 10 years.[9] However, the major problem with State programs is that children often reject the alternative assistance offered by the State.
On a local and regional level, initiatives have been taken to assist street children, often through shelters. Many shelters have programs designed to provide safety, healthcare, counseling, education, vocational training, legal aid, and other social services. Some shelters also provide regular individual contact, offering much-needed love and care.
Many NGOs have been founded with mission to improve the plight of homeless adults and youth. Casa Alianza, active in Mexico and Central America; Child Hope UK working with local groups worldwide; Butterflies, based in New Delhi, India; and, Street Kids International, a Canadian-based organization, all focus specifically on street children. Prayas Juvenile Aid Centre (JAC) Society, based in Delhi , India , pioneered the first intensive study on Homeless children ever conducted; they have also set up numerous shelters providing basic security, food, and clothing for more than 50,000 homeless people in Greater Delhi.
Get Involved If you are interested in helping street and homeless children, you can volunteer to work in shelters and other programs in your area, or donate funds or supplies to organizations that work with street youth. You can also participate in legislative efforts and write letters to your Congressional Representative urging him/her to support increased funding for programs in the United States and abroad that assist street children. Finally, you can raise awareness of this issue by educating yourself, your peers, colleagues, students, teachers, family members, and others around you interested in this issue.
End Notes:
[1] http://www.oneworld.org/guides/streetchildren/
[2] Beasley, Rob. “On the Streets,” Amnesty Magazine. April 1999.
[3] Ibid.
[4] Ibid.
[5] Alston, Philip. “Hardship in the Midst of Plenty,” The Progress of Nations , 1998, p. 29. [6] “U.S. Poor are among World's Poorest,” The New York Times , August 14, 1999 .
[7] Alston, Philip. P. 29.
[8] Ibid. p. 31.
[9] Ibid.
Edited by:
Amod K. Kanth, Prayas Juvenile Aid Centre Society Bruce Harris, Casa Alianza

This feature with kind permission of Youth Advocate Program International
http://www.yapi.org/street/#

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http://www.cyc-net.org/cyc-online/cycol-0904-Homelessness.html

P3 : 07 Information about street children in Asia

Who are the Street Children?
Street children are young people who spend a considerable time living and/or working on the streets of the world’s cities. Different countries describe street children in different ways. However, two general categories have been frequently used to describe them:
children living and working in the street
children working on the streets who maintain regular contact with their families



Reality Situation of Street Children in Asia
The working street child works from 6 to 16 hours, often in a combination of “occupations”.
Street children usually come from large families, with six to ten children per family.
Street children are generally malnourished and anemic, many of them physically stunted.
Street children suffer psychologically from undue family pressures, abuses and neglect at home. Very often, they develop low self-esteem.
• Street children are prone to street fights and bullying from bigger youth, harassment from policemen, suspicion and arrest for petty crimes, abuse and torture from misguided authorities.
• Street children usually come from broken families.
• There are more boys than girls. Female children are disadvantaged because of their sex; they do more housework and are prone to sexual abuses.
• Parents of street children are preoccupied with earning a living, oftentimes engaged in irregular low-paying jobs as construction workers, vendors, and scavengers.


http://www.childhope.org.ph/about-street-children.html

P3 : 07 Some information on wiki


Statistics and distribution

Homeless children in the United States[4]
Street children can be found in a large majority of the world's cities, with the phenomenon more prevalent in densely-populated urban hubs of developing or economically unstable countries, such as India,[5] China,[6] Russia, and countries in Africa.[7] According to a report from the Consortium for Street Children, a United Kingdom (UK)-based consortium of related NGOs, UNICEF estimated that 100 million children were growing up on urban streets around the world. Fourteen years later, UNICEF similarly reported, "The latest estimates put the numbers of these children as high as 100 million" (UNICEF, 2002: 37). More recently the organization added, "The exact number of street children is impossible to quantify, but the figure almost certainly runs into tens of millions across the world. It is likely that the numbers are increasing" (UNICEF, 2005: 40-41). The 100 million figure is still commonly cited, but has no basis in fact (see Ennew and Milne, 1989; Hecht, 1998; Green, 1998). Similarly, it is debatable whether numbers of street children are growing globally, or whether it is the awareness of street children within societies that has grown.[2]

[edit]History

The phenomenon of street children has been documented as far back as 1848. Alan Ball, in the introduction to his book on the history of abandoned children, And Now My Soul Is Hardened: Abandoned Children in Soviet Russia, 1918-1930, states:
Orphaned and abandoned children have been a source of misery from earliest times. They apparently accounted for most of the boy prostitutes in Augustan Rome and, a few centuries later, moved a church council of 442 in southern Gaul to declare: “Concerning abandoned children: there is general complaint that they are nowadays exposed more to dogs than to kindness.”[8] InTsarist Russia, seventeenth-century sources described destitute youths roaming the streets, and the phenomenon survived every attempt at eradication thereafter. Long before the Russian Revolution, the term besprizornye had gained wide currency.[9][10][11][12][13][14][15][16][17]
In 1848, Lord Ashley referred to more than 30,000 "naked, filthy, roaming lawless and deserted children" in and around London, UK.[18]
Children sleeping in Mulberry Street - Jacob Riis photo New YorkUnited States of America (1890)
By 1922 there were at least seven million homeless children in Russia due to the devastation from World War I and the Russian Civil War.[19] Abandoned children formed gangs, created their own argot, and engaged in petty theft and prostitution.[20]

[edit]Causes

The causes of this phenomenon are varied, but are often related to domestic, economic, or social disruption; including, but not limited to, poverty, breakdown of homes and/or families, political unrest, or acculturation.

[edit]By country

[edit]Russia

Russia consists of an estimated two million street children,[21] while one in four crimes involves underage individuals.[citation needed] Officially, the number of Russian children without supervision is more than 700,000. However, experts believe the real figure has since risen to between two and four million.[22][dead link]

[edit]China

The number of China's urban street children population continues to grow, with the Ministry of Civil Affairs estimating the number at 150,000.[citation needed]

[edit]India

Two street children in ChennaiTamil NaduIndia
India is home to 400,000 - 800,000 street children.[23] The Republic of India is the seventh largest and second-most populated country in the world. Due to the acceleration in economic growth, an economic rift has appeared, with twenty-three per cent of the population living below the poverty line.[citation needed] Owing to unemployment, increasing rural-urban migration, the attraction of city life, and a lack of political will, India has developed one of the largest child labor forces in the world.[citation needed]

[edit]Vietnam

According to data by the Street Educators’ Club, the number of street children in Vietnam has shrunk from 21,000 in 2003 to 8,000 in 2007. The number dropped from 1,507 to 113 in Hanoi and from 8,507 to 794 in Ho Chi Minh City.[citation needed] There are currently almost 400 humanitarian organizations and internationalnon-governmental organizations providing help to about 15,000 Vietnamese children.[24]

[edit]Pakistan

The number of street children in Pakistan is estimated to be between 1.2 million[25][26] and 1.5 million, meaning that the country has one of the world's largest street children populations. There is a wide gap in living standards between the upper and lower classes, giving rise to a large segment of the population, consisting of young children, that lives in poverty.[citation needed] Past efforts have been initiated by UNICEF and other NGOs to assist children in need through various programs and rehabilitation centers;[27] however, the situation remains as a prominent socio-economic issue in Pakistan in the 21st century.

[edit]Romania

A 2000 report from the Council of Europe estimated that there were approximately 1,000 street children in the city of Bucharest. The prevalence of street children has led to a burgeoning sex tourism business in Romania; although efforts have been made to decrease the number of street children in the country.[28]

[edit]Brazil

The Brazilian government estimates that the number of children and adolescents who work or sleep on the streets is approximately 23,973[citation needed], based on results from the national census mandated by the Human Rights Secretariat of the Presidency (SDH) and the Institute for Sustainable Development (Idesp).[29]

[edit]The Philippines

According to the 1998 report, "Situation of the Youth in the Philippines", there are about 1.5 million street children in the Philippines.[30] Street children as young as ten years old can be imprisoned alongside adults under the Vagrancy Act; in past cases, physical and sexual abuse have occurred as a result of this legislation.[31]

[edit]Latin America

According to some estimates, there are forty million street children in Latin America,[32] most of whom work on the streets. There are two categories of street children in Latin America: home-based and street-based. Home-based children have homes and families to return to, while street-based children do not. A majority of street children in Latin America are home-based.[33]

[edit]Turkey

Between 10,000 and 12,000 street children are estimated. Mainly in İstanbul,[34] with most present in the eastern part of the country. Diyarbakır is one of the eastern cities where most of Turkey's remaining street children live.

[edit]Government and non-government responses

[edit]Responses by governments

While some governments have implemented programs to deal with street children, the general solution involves placing the children into orphanages, juvenile homes, or correctional institutions.[35][36]Efforts have been made by various governments to support or partner with non-government organizations.[37]

[edit]NGO responses

Non-government organizations employ a wide variety of strategies to address the needs and rights of street children. Advocacy groups have campaigned for the rights of homeless children, as well as for amendments to be made to the institutional treatment of vulnerable children.[citation needed] An example of such campaign work is the "The Street Children‘s Day", launched by Jugend Eine Welt on January 31, 2009 to highlight the situation of street children. The "Street Children's Day" has been commemorated every year since its inception in 2009.[38]