PG05 : Food Waste Campaign _ Prototype
It is just before making interaction.
9.9.13
PG05 : Final Project, Food Waste interactive public campaign
I developed the food waste project.
GIF Animation
Install Simulation
This
final version prototyping of the campaign illustrates what the harmful effects
arise after wasting food. The concept is Save Money & Save Earth by Wasting
Less Food. In the past works, it was missed the bad influence of food waste to
the environment. There are two stories about money and the earth, both have ruined
by wasting food. Thus reducing food waste is the same as saving money and the
environment.
The
platform of this work considered to a digital signage because it would be a
good match with the project aiming and the technical system itself. The
interaction system method is similar to the child abuse project but more
interactivity is on it so that strongly makes audiences get involved in the
campaign. All the images from Getty Image and designed to be morphing sources
by Photoshop CS5. The whole sequence images and the video editing made by Fantamorph5
(a morphing software) and finally applied interactivity by Processing.
GIF Animation
Install Simulation
7.9.13
Anywhere from 30 to 50% of world food production lost to waste
Saturday, January 19th 2013 - 00:29 UTC
Anywhere from 30 to 50% of world food production lost to waste, says engineers’ group
The report “Global Food: Waste Not Want Not” by the UK’s Institute of Mechanical Engineers (IMechE) has found that 30-50%, or 1.2-2 billion tons, of produced food is wasted by poor storage, bad distribution and exacting quality standards in the developed world.
“As water, land and energy resources come under increasing pressure from competing human demands, engineers have a crucial role to play in preventing food loss and waste by developing more efficient ways of growing, transporting and storing foods,” said Dr Tim Fox, head of energy and environment at the Institution of Mechanical Engineers.
“But in order for this to happen Governments, development agencies and organisation like the UN must work together to help change people’s mindsets on waste and discourage wasteful practices by farmers, food producers, supermarkets and consumers.”
With the global population set to top 9 billion with scarce water and energy resources and climate change making conditions for farmers even harder, cutting waste could help to reduce surging good prices.
“Most people don’t realise that food waste is not only a moral conundrum wasting food when so many people are hungry, but an environmental problem as well”, said Danielle Nierenberg, co-founder of the Food Tank.
Some supermarkets, including Waitrose in the UK have begun selling ‘ugly’ fruit and vegetables that would otherwise be discarded.
“We forget that all of the resources and ingredients, that go into making food, artificial fertilizer and other agrochemicals, water, soil fertility, fossil fuel energy, etc, are also wasted when we either food is lost because of pests, disease, or improper storage or because we simply throw it away.”
Agriculture uses 2.7 trillion cubic metres of water a year, that’s 70% of all freshwater use. Wasting 2 billion tonnes of food also means wasting 35% of the world’s fresh water supplies.
The World Economic Forum’s Global Risk report identified water scarcity as the top societal threat facing the world. Water is also under increasing demand from the growing populations, industrialising nations and to fulfil an expanding appetite for hydropower.
Hydropower rich Brazil is currently facing a water and energy crisis following a dry summer. India recently announced plans to build 292 dams in the Himalaya to solve its energy crisis but there are concerns the resulting effect on water supplies could be worse.
While improved farming techniques have improved crop yields, land degradation from poor management and aggravated by climate change means 12 million hectares of land become barren each year.
The IMechE report, notes that just one hectare can provide enough rice or potato for 22 people a year.
“At a time when 870 million go to bed hungry each night, and climate change is already acting as a break on crop yields and pushing up food prices, our waste of food cannot continue” said Tim Gore, Oxfams’s international policy advisor on climate change.
“With demand for food set to increase in the years ahead, we must change our wasteful behaviour in rich countries, boost investment in small scale farming in poor countries, and slash the greenhouse gas emissions that are increasing the costs of feeding a warming world”.
As nations develop, the appetite for meat also increase placing additional pressures on the amount of land required to feed the population.
According to the IMechE report, producing one calorie of food requires 7-10 calories of energy input. As agriculture becomes increasingly mechanised this figure could rise.
Meeting fuel and electricity demands for agricultural production, storage and transport with sustainable sources is essential, IMechE claims.
http://en.mercopress.com/2013/01/19/anywhere-from-30-to-50-of-world-food-production-lost-to-waste-says-engineers-group
26.8.13
PG05 : Stop Motion Prototype GIF/MOV
Stop motion GIF Animation
Stop motion video prototype of interactive public campaign for food waste
12.8.13
Advertising on women’s thighs is now a thing in Japan
Don Draper would be proud. A PR firm in Tokyo, Wit Inc, is pushing the bounds of advertising by paying women to wear stickers on their thighs. Advertising on women’s skin appears to be much more cost-effective than forking out exorbitant sums for public billboard space. In 2012, the overall expenditure on ‘outdoor’ advertising in Japan was ¥299.5 billion ($2.99 billion) (pdf). The going rate on each thigh, according to the company, is $121 per day. The 3,000 Japanese women who signed up to participate will slap stickers on their thighs in exchange for that sum. The campaigns, which began rolling out earlier this year, so far have included plugs for the movie Ted and the band Green Day.
Not just anyone can cash in. The young women who register to take part in this campaign must adhere to the following stipulations:
- They must be over 18 years old.
- They need to have at least 20 friends on social networking sites (which seems like a small number).
- When wearing the sticker, they have to take pictures of themselves wearing the sticker in two different locations, before then uploading it to the internet.
- The women are also recommended to wear miniskirts and long socks, so that onlookers focus on the sticker.
Hidenori Atsumi, CEO of the ad agency, told ITN that, “It’s an absolutely perfect place to put an advertisement, as this is what guys are eager to look at and girls are eager to expose.”
Mass advertising on skin, or skinvertising, has been done before, though perhaps not on the thighs. In January 2005, for example, 21-year-old Andrew Fischer sold a month’s worth of advertising space on his forehead on eBay (paywall) for $37,375. Also in 2005, actress Shaune Bragwell sold space on her cleavage to an online casino for $15,000.
Since then, skinvertising has persisted more subtly, which may be just what its propagators want.
http://qz.com/107236/the-latest-trend-in-japan-is-to-advertise-on-womens-thighs/
MIT's Freaky Non-Stick Coating Keeps Ketchup Flowing
MIT's Freaky Non-Stick Coating Keeps Ketchup Flowing
Watch never-before-seen videos of an amazing new condiment lubricant that makes the inside of bottles so slippery, nothing is left inside. This means no more pounding on the bottom of your ketchup containers--and a lot less wasted food.
When it comes to those last globs of ketchup inevitably stuck to every bottle of Heinz, most people either violently shake the container in hopes of eking out another drop or two, or perform the "secret" trick: smacking the "57" logo on the bottle’s neck. But not MIT PhD candidate Dave Smith. He and a team of mechanical engineers and nano-technologists at the Varanasi Research Group have been held up in an MIT lab for the last two months addressing this common dining problem.
The result? LiquiGlide, a "super slippery" coating made up of nontoxic materials that can be applied to all sorts of food packaging--though ketchup and mayonnaise bottles might just be the substance’s first targets. Condiments may sound like a narrow focus for a group of MIT engineers, but not when you consider the impact it could have on food waste and the packaging industry. "It’s funny: Everyone is always like, 'Why bottles? What’s the big deal?' But then you tell them the market for bottles--just the sauces alone is a $17 billion market," Smith says. "And if all those bottles had our coating, we estimate that we could save about one million tons of food from being thrown out every year."
Check out what happens when you pour ketchup out of a LiquiGlide-coated bottle:
For point of reference, here’s ketchup coming out of a regular bottle. Keep in mind, this is the exact same ketchup. It’s so time-consuming and wasteful.
As Smith describes it, LiquiGlide is a surface that’s unique because it’s "kind of a structured liquid--it’s rigid like a solid, but it’s lubricated like a liquid." It works with many types of packaging--glass, plastic--and can be applied in any number of ways, including spraying the coating onto the inside of bottles. Now, thick sauces that would normally move like sludge seem to just fall out of LiquiGlide-coated bottles, as if they were suspended in space. "It just floats right onto the sandwich," Smith says.
One of the most significant challenges his team faced was making sure the coating was food safe, meaning his team could only work with materials the FDA had approved. "We had a limited amount of materials to pick from," Smith says. "I can’t say what they are, but we’ve patented the hell out of it."
Here’s mayo coming out of the coated bottle:
As opposed to this:
Originally, Smith’s team, which has been working for years now on developing various types of surface coatings, was pursuing different aims. "We were really interested in--and still are--using this coating for anti-icing, or for preventing clogs that form in oil and gas lines, or for non-wetting applications like, say, on windshields," Smith says. "Somehow this sparked the idea of putting it in food bottles. It could be great just for its slippery properties. Plus, most of these other applications have a much longer time to market; we realized we could make this coating for bottles that is pretty much ready. I mean, it is ready." As you can see.
Ironically, if LiquiGlide is a success, it will just mean Smith has to pound even more bottles of ketchup the old-fashioned way. He still has to perform the annoying task in product demos, to show a comparison between the LiquiGlide-sprayed bottles that work and the traditional bottles that don’t. "It was never really a personal pain point for me, but I do hate struggling to get sauce out of the bottles," Smith says, laughing. "I didn’t know about the tapping of the '57' until I started looking into this. It was all news to me."
But he’s already close to experiencing the sweet taste of victory: Last week, LiquiGlide came in second place, out of 215 teams, in MIT’s $100k Entrepreneurship Competition. His team also took home the audience-choice award.
Smith is now in talks with a few bottle companies to market LiquiGlide, though nothing is official yet. It’s still early. The team hasn’t even come up with its own company name, nor been incorporated yet. And their lab is still a complete mess.
"We have all types of sauces, jellies, and jams everywhere in our lab," Smith says. "It’s like a closet full of condiments."
http://www.fastcoexist.com/1679878/mits-freaky-non-stick-coating-keeps-ketchup-flowing
23.5.13
PG04 : Developed into an interactive bilboard or web-banner
It can be published as an interactive web-banner or a bilboard. At the end of this sequence it shows highlighted call to action and then QR-code which linked to WRAP's website for more information.
PG04 : Developed into a series of interactive posters
I made a sequence of interaction posters. These poster series designed for installing on the wall beside escalator or stairs. In the last of this poster series there is a QR-code which linked to WRAP website for some more information about food waste in the UK.
The QR-code is linked with the website of WRAP.
The simulation of the campaign sequence
18.5.13
PG04 : An example of strong interactive advert.
An interactive advertising of vogue ipad magazine about domestic abuse in Germany.
It is very powerful link between the action of viewer and slaping, plus a slapping sound makes strong emotion to the viewer.
13.5.13
PG04 : Developed as the final Food Waste posters
Developed posters
Turned into horizontal format poster.
Highlighted the call to action.
Waste 50% in black box move to right edge.
25.4.13
PG04 : An article of food waste.
Time to stand up to food waste (and walk more)
The planet faces the prospect of having to feed 10 billion people by 2050. We need to stop throwing good food in the bin
Email
We are often too fussy, too ignorant and too careless to reject the soft option of throwing stuff in the bin. Photograph: Nick Ansell/PA
I had to throw away the outer layers of a cabbage last night, a victim of over-stocking in the run-up to Christmas, a personal defeat in the battle against food waste. Never mind, it was a rare loss and I ate the rest with a piece of salmon which my local supermarket had assured me should have been eaten or thrown away by 19 October.
Such advice is mostly nonsense in my experience, though my wife has a more delicate constitution and ate a bit of fresh cod from the fishmonger rather than join me in the salmon. But a new – and disputed – report today suggests that Britons may be wasting half the food we buy in supermarkets, £10bn worth each year, at a cost of £480 per average household.
It's shocking, isn't it and even the Daily Mail, which normally tries to blame anyone but the dear reader, hints in its report that we cannot blame the waste entirely on the marketing techniques of the big chains or waste in the food chain from field to plate. We are often too fussy, too ignorant and too careless to reject the soft option of throwing stuff in the bin.
The wider implications are scary. The planet faces the prospect of having to feed 9 to 10 billion people by 2050 – it's currently supporting 7 billion – and as agricultural experts have been reporting quite separately this week, the rise in extreme weather has damaged both the quantity of food harvested last year and (through lack of sunlight) its quality in some places, including Britain.
Yet, rich and poor alike, we are quite careless about looking after what we have. In developing countries with poor transport infrastructure and packaging (that wicked plastic packaging stuff does prevent waste) up to one third of food rots before it gets to market by some estimates. In the developed world, so today's report from the Institute of Mechanical Engineers confirms, up to one-third of vegetables are rejected as ugly or ploughed back in consequence of over-production.
Yes, I know the supermarkets, even the EU, are relaxing their ugly food standards (not that country folk ever took much notice) and that Tory MP Laura Sandys has been campaigning noisily for such a change for the past few years. But you only have to visit a supermarket – either an upmarket or cost-cutting type – to see how looks matter, even for the humble carrot. US supermarkets are temples of food beauty – they pile those rosy red apples so high – yet the taste, cheese as well as apples, can be very bland.
What can we do as consumers? Learn the difference between "best before" and "sell by" would be a start; the former is merely an indication that food does not remain in tip-top condition for ever, the latter a warning that should be taken more seriously, though not very seriously in my case. After all a lot of supermarket meat, even proper butcher's meat, may have been in a deep freeze for a long time before it met you.
Supporting non-chain shops is important too, though that choice isn't easy for many people, and local authorities make it harder by giving in to pressure from the supermarkets for big stores, mini-markets, locals and the rest which drive out small firms (they hoover up every retail option from flowers and newspapers to shoe repairs and cafes) and homogenise the high street.
Councils need the tax revenue and jobs, which big firms offer more securely than small businesses, though the latter tend to keep jobs and profits within the community, not to mention sell locally made produce rather than those fancy imports.
With my reputation as the human dustbin, the young people in my extended family are always giving me meat and other food because it's a bit past its date stamp. "We know you'll eat it, Mike" and I do. It's partly a function of my temperament, but also experience. In my formative years after World War II when rationing persisted – into the early 1950s - food was as tight, tighter even, than when Hitler was on our case.
Whereas the young people, who are always ticking me off for reactionary and outdated thinking, tend to think globally about the planet's problems, they also tend to leave all the lights on locally – and throw food into the bin locally too. As renewed austerity bites, my sense is that it's generally the old, who can remember not having much, who adapt more quickly to having less. You can see that in supermarket queues too. Don't people know it's cheaper to buy loose carrots?
Of course, it suits the supermarkets to pre-pack carrots and everything else so we can scoop them off the shelf at ease. It suits them to offer three for two and to pile sweets and bit-sized sugary treats by the checkout to tempt harassed parents and hungry kids, to mix their great achievement – a huge variety of food all year round at ever-cheaper prices – with loss leaders and other villainous practices to boost sales and appease shareholders.
One dire side effect (we had another warning on this one too this month) is obesity, admittedly more a function of poor exercise than poor diet. But diet doesn't help. There are reports from the Consumer Electronics Show in Las Vegas today that a smart fork will soon be able to monitor what we eat (and how fast), though that will raise ethical issues about individual autonomy too. Do I already hear "nanny state" from the Mail ?
It's not just the customers who suffer. Milk is a standard purchase so prices must be competitive. It is the producers – the farmers - whose margins get squeezed to nothing or worse by monopsonies – look it up here – big chains who are monopoly buyers and can dictate terms as easily as monopoly sellers.
Governments of all colours in all countries know this, but they also know that supermarkets are usually more popular with voters than they are. After all, their loyalty cards entrust the big corporations with intimate details they'd never share with Theresa May or David Blunkett. It makes it harder for elected ministers to stand up to them – just as it does to stand up to the newspaper tycoons.
Hence the shilly-shallying over traffic light warning systems for food fat content – the coalition resisted good advice from Europe - or the minimum unit price for alcohol, not to mention the craven attitude displayed over ever-more planning consents for mini-markets in ever smaller towns. It's not easy. The expensive Suffolk resort of Aldeburghhas been riven by such a row with some locals arguing that the London second-home crowd who oppose new supermarkets bring their own supplies with them (from London supermarkets). So much for food miles!
But, as usual, there's a balance to be struck between convenience stores with their convenience foods, and more healthy, sustainable (even seasonal) options. We've got the balance wrong and it shows in the strain on resources, our own expanding midrifts and in waste. Standing up for those who stand up to the Sainsbury's and Tesco's might be a good place to start. Standing up and walking a bit more would be even better.
22.4.13
PG04 : Modifying and Developing Poster Design
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Don't be a bad apple!
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Don't be bananas!
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Don't be a lemon!
_
Feedback & Analysis
1. Powerful image and easy to understand.
2. With lemon, it is difficult to recognise what the fruit is. A fellow student(Simon) said. So it will be better to move the black box in the centre to be closer with head line or on the top.
3. The text 'Make a list before shopping' and 'Only buy what you need' those are persuading people to do reaction, is small even it is important word, also it is hard to read because the reading direction is from down to up side vertically. Actually, I supposed to use these series of posters as two way vertically and horizontally. However, I have to think about which is more important, two ways viewing options or more readable context.
8.4.13
PG04 : Great ideas for head line copy.
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Don't be a lemon!
informal an unsatisfactory or feeble person or thing:car-makers cannot afford to create lemons
_
Don't be a bad apple!
a rotten (or bad) apple
_
Don't be bananas!
go (or be) bananas
informal
Don't be a lemon!
informal an unsatisfactory or feeble person or thing:car-makers cannot afford to create lemons
Don't be silly
Ben: I don't think I'm gonna come to the pub tonight
Rit: Don't be a lemon
Rit: Don't be a lemon
_
Don't be a bad apple!
a rotten (or bad) apple
informal a bad or corrupt person in a group, especially one whose behaviour is likely to have a detrimental influence on the others:chartered accountants have no time for rotten apples in their professional barrellooks like we hired ourselves a bad apple
[with reference to the effect that a rotten apple has on fruit with which it is in contact]
Informal way of saying "bad influence".
-Tim and Jack are really bad apples for you.
_
Don't be bananas!
go (or be) bananas
informal
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