PG02 : Learning cycle 03
MA Communication Design
RAVENSBOURNE
INTERACTIVE
PUBLIC CAMPAIGN
FOR CHILD ABUSE
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Negotiated
Individual Project & Learning Log Summary
Tutor : Peter Smith
Subject : Time and Space
25 JAN 2013
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Joong Gul Ro
Overview
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This individual project was a series of public
campaign about child abuse based on subject the Time and Space. The project illustrates
child abuse affects their life and dream, moreover it hurts their spirit
forever. The final works are 3pieces of a series such as Murderer, Prostitute
and Drug addict.
This interaction poster campaign contains motion
capture technology. It makes audience get shocked and memorised.
Research
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My first issue of the project was street children in
the world. However, during the research I
decided focus on child abuse in the UK because there are much more cases than I
expected even such a developed country in the world. Also, it is clear that
almost child problems occur from their home or school, which is one of the
fundamental reasons why so many children are on the street. Therefore, I will
create a public campaign about child abuse in the UK. However, it can be issued
all around the world.
There is significant evidence that violence,
exploitation and abuse can
affect the child’s physical and mental health in the short and longer term,
impairing their ability to learn and socialize, and impacting their transition
to adulthood with adverse consequences later in life.
Design Process
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In my opinion, public campaigns merit greater public
attention, but they generally fail to produce their intended impact due to
continued reliance on traditional media like posters, billboards, and newspaper
advertisements. These campaigns generally do not stir people’s emotions as much
as they could. My intention is to use interaction to draw people’s attention
more. Thus, this project has designed as a public campaign to raise funds for
eradicating child abuse using interaction technology.
When I researched lots of child abuse campaigns and
interaction technologies, I found a software, called Processing. So I learned
this software from Daero Ra (a fellow student, MFA interactive digital media) to
apply motion capture and reaction on my project. Although this skill is simple,
learning new technique in short time is really challenging.
Once I showed my mock up to my tutor and fellow students, I
could listen their opinions that image was not good for the project. When they
watch second picture they laughed because the child looked more like just
pretending. However, the interaction was good working so need more shocking and
powerful images. It was good time to know that people’s reaction for revising
and analyzing.
Finish
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Finally, I designed 3 pieces of a series interactive
public campaign about child abuse. It illustrates, abused child could be a criminal
easily, by shows, three children’s dreams could be a murderer, a prostitute and
a drug addict with strong copy message ‘Child abuse hurts their spirit forever’. It is based on true story.
It was very hard time for me, spent so long time to
finding direction of the project and design ideas. Also I had to learn
‘Processing’ to use motion capture and reaction within very short time. The
most difficult thing was finding good and suitable images like a prostitute,
murderer and drug addict. However, it is no doubt challenging is good for
developing ideas and improving own skills.
