P3 : 25 Summary _ Learning cycle 3

PG02 : Learning cycle 03

MA Communication Design

RAVENSBOURNE

INTERACTIVE

PUBLIC CAMPAIGN

FOR CHILD ABUSE

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Negotiated Individual Project & Learning Log Summary 

Tutor : Peter Smith

Subject : Time and Space

25 JAN 2013

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Joong Gul Ro

Overview

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This individual project was a series of public campaign about child abuse based on subject the Time and Space. The project illustrates child abuse affects their life and dream, moreover it hurts their spirit forever. The final works are 3pieces of a series such as Murderer, Prostitute and Drug addict.

This interaction poster campaign contains motion capture technology. It makes audience get shocked and memorised.

Research

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My first issue of the project was street children in the world. However, during the research I decided focus on child abuse in the UK because there are much more cases than I expected even such a developed country in the world. Also, it is clear that almost child problems occur from their home or school, which is one of the fundamental reasons why so many children are on the street. Therefore, I will create a public campaign about child abuse in the UK. However, it can be issued all around the world.

There is significant evidence that violence, exploitation and abuse can affect the child’s physical and mental health in the short and longer term, impairing their ability to learn and socialize, and impacting their transition to adulthood with adverse consequences later in life.

Design Process

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In my opinion, public campaigns merit greater public attention, but they generally fail to produce their intended impact due to continued reliance on traditional media like posters, billboards, and newspaper advertisements. These campaigns generally do not stir people’s emotions as much as they could. My intention is to use interaction to draw people’s attention more. Thus, this project has designed as a public campaign to raise funds for eradicating child abuse using interaction technology.

When I researched lots of child abuse campaigns and interaction technologies, I found a software, called Processing. So I learned this software from Daero Ra (a fellow student, MFA interactive digital media) to apply motion capture and reaction on my project. Although this skill is simple, learning new technique in short time is really challenging.

Once I showed my mock up to my tutor and fellow students, I could listen their opinions that image was not good for the project. When they watch second picture they laughed because the child looked more like just pretending. However, the interaction was good working so need more shocking and powerful images. It was good time to know that people’s reaction for revising and analyzing.

Finish

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Finally, I designed 3 pieces of a series interactive public campaign about child abuse. It illustrates, abused child could be a criminal easily, by shows, three children’s dreams could be a murderer, a prostitute and a drug addict with strong copy message ‘Child abuse hurts their spirit forever’. It is based on true story.

It was very hard time for me, spent so long time to finding direction of the project and design ideas. Also I had to learn ‘Processing’ to use motion capture and reaction within very short time. The most difficult thing was finding good and suitable images like a prostitute, murderer and drug addict. However, it is no doubt challenging is good for developing ideas and improving own skills.