PG04 : Developed into an interactive bilboard or web-banner

It can be published as an interactive web-banner or a bilboard. At the end of this sequence it shows highlighted call to action and then QR-code which linked to WRAP's website for more information.

PG04 : Developed into a series of interactive posters

I made a sequence of interaction posters. These poster series designed for installing on the wall beside escalator or stairs. In the last of this poster series there is a QR-code which linked to WRAP website for some more information about food waste in the UK. 

The QR-code is linked with the website of WRAP.

The simulation of the campaign sequence

PG04 : An example of strong interactive advert.

An interactive advertising of vogue ipad magazine about domestic abuse in Germany.

It is very powerful link between the action of viewer and slaping, plus a slapping sound makes strong emotion to the viewer.

PG04 : Developed as the final Food Waste posters

Developed posters

Turned into horizontal format poster.

Highlighted the call to action.

Waste 50% in black box move to right edge.