Learning cycle 02
PG02
Communication Design
RAVENSBOURNE
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Exhibition Design of The Titanic
specialist collaboration
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Subject : The Moment in Time
Collaborators : Ilonka Ligteringen / Wang Mengying / Joong
Gul Ro
Overview
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This collaboration work was about the Titanic
exhibition based on subject the moment in time. The final work contains lots of
designs such as poster, advertising, banner, invitation card, floor plan,
promotional video, signage, website, information wall graphic and timeline on the
floor etc. about Titanic’s history. My parts of tasks were about print
design, floor plan with 3D view and video.
Brainstorm
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During this work, I researched lots of information
about the Titanic. By the time, I inspired about the time during the Titanic
was sinking (2 hours 40 minutes) because it was the worst moment in time about
the Titanic history. Therefore, I recommended to use 2.4hours as the title and
Peter(tutor) advised to add the time of building and voyage was 3years and
6days respectively. Finally, we made a decision that exhibition title was
Titanic; 3years 6days 160minutes voyage.
In the artwork style of the exhibition design, I concerned
Dadaism art style which was at the same time when the Titanic was built and
sunk. Collage technique was the important art style in Dadaism. That is why I
suggested to apply collage into this collaboration project and two fellow
students in my group, who were Ilonka Ligteringen and Wang Mengying, agreed to
use collage art.
Work
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I’d designed posters and tabloid advertising firstly
but the other group brought the British Museum’s design guidelines which has
very strict rule about poster and signage. Even though this project was
hypothetical, we decided to follow the guidelines so that it could have more
reality. So I changed my layout of poster and advert suit as the British
Museum’s guidelines.
The poster and Tabloid advert design has used to
collage technique in line with that used in Dadaism in the early 20th century.
The background uses the blue print of the ship. The important images used are
the captain, the wireless operator, the designer and musicians etc. These are
used to conveys the story of the Titanic to the public. This advert is a
teaser.
On the bottom of news paper’s cover just shows the
exhibition logo and ‘Coming soon’ without saying anything else. An imitation
headline of ‘Over 1500 people dead!’ is used to shock the reader and encourage
them want more information and keep reading on page 13 which shows the
exhibition advertising.
Applied a QR code which can be used to connect to the
exhibition’s promotional video.
In invitation card, I put SOS signal on the card that
was ‘SOS, SOS, We are sinking fast passengers being put into boats. Titanic.’
It is also very interesting stuff for me and will be similar meaning as
inviting to the exhibition. Because the SOS is someone’s call for help.
The banners follow the design system colours of Red
and Blue, as well as the background beige. Insistent, eye catching logo, easily
seen from a long distance.
Information Board will show descriptions about each
section of exhibition. There will be Touch Screen Information Point where
visitor can learn Titanic’s facts and watch videos. There will be artifacts on
display which have been rescued from the wreckage.
A promotional animation video is available on youtube
to connect through the QR code.
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I designed below :
Basic System : Logo
Colour
Typeface
Application System : Poster
Tabloid Advertising
Invitation Card & Envelop
Long Banners (2 set) / Short Banners (1 set)
Promotional Signage (outside)
Floor Plan : Information
Board
Touch Screen
Showcase
Floor Plan
3-D view Floor plan
Promotional Video
Presentation Design
Finish
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It was a good opportunity to work with someone as a
collaboration work. But something was hard to me when I was working in this
collaboration project.
I had to try to make 3D floor plan for this project even
though I did not know well about making 3D. Because there were nobody wanted to
make it. However, I am satisfied with my 3D work that I spent very long time to
make it by just illustrator and photo-shop. Nevertheless, the project has
finished well but I need something more to do might be in the future. It was a
nice experience for me.
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