PG04 : Project Plan

Project Plan

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BACKGROUND

I have been working in a big take away shop in the UK as a part-timer a year ago. By that time, I was terribly surprised by how much food wasted everyday. Thrown lots of food away to bin even it was perfect to eat. However, they refuse to give left food to homeless or charitable organisation. Also, wasted food at home, school and restaurant are massive amount definitely.

It is ironic problem, some part of the world have suffered tragic poverty whereas lots of food is wasting in the other places.

I imagine, in the future, the world food problem would be much more serious. So agricultural country would have more power in the world. Or it could be happen to exchange and barter by food.

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ISSUE

Food waste is a major issue. As much as half of the world's food, amounting to two billion tonnes worth, is wasted. In the UK, people throw away 7.2 million tonnes of food and drink from their homes every year, the majority of which could have been eaten. It's costing us £12bn a year and is bad for the environment too.

Also up to 30% of vegetables in the UK were not harvested because of their physical appearance. It's normal practice for farmers to assume that 20% to 40% of their fruit and vegetable crops won't get to market, even if they are perfectly fit for human consumption.

Many of us aren’t aware that food waste not only hits us in the pocket but has a serious impact on the environment too. Producing, distributing, storing and cooking food uses energy, fuel and water. Each of these emits greenhouse gases contributing to climate change.

The amount of food wasted and lost around the world is staggering. This is food that could be used to feed the world's growing population - as well as those in hunger today.

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PLAN

Step 1.   Research

Research about food waste and public campaigns and interaction design examples.

Study and experiment interaction technologies what I need to create by.

Step 2. Idea and Strategy

Find ideas of public campaign in variety ways.

Decide media and how to show the campaign.

Step 3. Critical Thinking

Analyse critically and carefully about ideas.

Step 4. Design

Make a great social communication design.